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Finding Where Your Customers Are: Which Types of Paid Advertising Will Help You?

Finding Where Your Customers Are: Which Types of Paid Advertising Will Help You?

by William Skuba | Aug 20, 2018 | Latest Articles, Marketing & Strategy, William Skuba

If you had a sudden gift of a $1,000 ad budget, would you know how to spend it? Would you know how to spend it effectively? If you are a small business owner looking to market your business online, then you’ve already considered (or are considering) paid advertising....
Backlinks: The Biggest Way to Boost Your Website’s Credibility

Backlinks: The Biggest Way to Boost Your Website’s Credibility

by William Skuba | Mar 23, 2018 | Latest Articles, SEO, William Skuba

In your personal life, you have a reputation. We all do. We have something that we’re known for, that is how other people see us and describe us to others. “This is William, class of ‘18.” “This is William, he works in marketing.” “This is William, Peter’s friend. No,...
Meet William Skuba: Marketer, Museum Hunter, & Cold Caller

Meet William Skuba: Marketer, Museum Hunter, & Cold Caller

by William Skuba | Oct 7, 2017 | Latest Articles, Meet the Team, William Skuba

About William: Name: William Skuba Role: Director of Marketing Archetype: Ruler Favorite Podcasts: The Jordan B Peterson Podcast What is something small business owners have to deal with that you want to fix? Marketing is sort of a vague term. When too many people use...
What Does A Strategic Marketing Plan Look Like?

What Does A Strategic Marketing Plan Look Like?

by William Skuba | Aug 29, 2017 | Latest Articles, Marketing & Strategy, William Skuba

Peter Drucker, the famous “founder of modern management,” once said: “Strategy is a commodity, execution is an art.” What he meant by that is this: Everyone and their brother will promise you “the top 7 secrets to business success,” or “the 3 things I changed...
Win Your Market: Your Website Is Your Modern Sales Team

Win Your Market: Your Website Is Your Modern Sales Team

by William Skuba | Aug 17, 2017 | Latest Articles, Marketing & Strategy, William Skuba

Marketing online begins with your website. It’s as simple as that. Having a website isn’t optional, and neither is marketing. You can’t have just one, and you can’t do without.  Your website is the first step in your marketing strategy, because...
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