by Guest Blogger | Feb 11, 2019 | Branding, Guest Blogger, Latest Articles
When persuading a potential customer to invest their time and resources into your brand, you don’t aim for their wallet, nor their reasoning. What you aim for is eliciting an emotional response. This can be accomplished in a number of different ways, such as...
by Jeremy Minick | Jun 20, 2018 | Branding, Dominic de Souza, Latest Articles
Just this past week, I was talking with a young man in Europe, a self-taught designer who was struggling to market himself online. He didn’t know what his niche was. He’d recently asked his network on Linkedin for help. I shot him a private message, asking him if he’d...
by Jeremy Minick | Apr 26, 2018 | Branding, Dominic de Souza, Latest Articles
Here are the six steps you need to get your brand off the ground. Like anything, if you can organize your thinking now, you’ll save hundreds of hours later. This framework will set you up for what you say on your website, and what your content marketing will...
by Guest Blogger | Apr 6, 2018 | Branding, Guest Blogger, Latest Articles
Editor’s Note: One of the first steps we tackle in building new websites, strategies, and social planning, is a clear brand. A brand narrative is what you say. But as we all know, how something is said is just as important. Enter stage right: defining the...
by Jeremy Minick | Dec 4, 2017 | Branding, Dominic de Souza, Latest Articles
Most people are awesome in person. We love to talk about ourselves, just ask us. But ask anyone to write up a bio, or write up a ‘Meet the Team’ entry for your website? It’s hard to to communicate in writing, unless you’re an English major. So...
