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What Makes A Website Visually Appealing?

What Makes A Website Visually Appealing?

by Jeremy Minick | Jul 9, 2018 | Dominic de Souza, Websites & Design

If you’re not a designer, making your website visually appealing can seem an impossible task. You already know it’s a pretty critical factor in creating trust, because it’s what you look for yourself. This article breaks down the 4 basics to great...
The 3x Niche Challenge: Why & How You Should Refine Your Niche for Ludicrous Success

The 3x Niche Challenge: Why & How You Should Refine Your Niche for Ludicrous Success

by Jeremy Minick | Jun 20, 2018 | Branding, Dominic de Souza, Latest Articles

Just this past week, I was talking with a young man in Europe, a self-taught designer who was struggling to market himself online. He didn’t know what his niche was. He’d recently asked his network on Linkedin for help. I shot him a private message, asking him if he’d...
The 6 Steps to an Exciting, Human-Centered Brand Strategy

The 6 Steps to an Exciting, Human-Centered Brand Strategy

by Jeremy Minick | Apr 26, 2018 | Branding, Dominic de Souza, Latest Articles

Here are the six steps you need to get your brand off the ground. Like anything, if you can organize your thinking now, you’ll save hundreds of hours later. This framework will set you up for what you say on your website, and what your content marketing will...
Create, Curate, or Cultivate: What’s Your Content Marketing Approach?

Create, Curate, or Cultivate: What’s Your Content Marketing Approach?

by Jeremy Minick | Feb 6, 2018 | Dominic de Souza, Latest Articles, Marketing & Strategy

Content marketing is a cornerstone for every small business. The same way that you have stuff to talk about on a daily basis, so does your business. It’s more than a marketing campaign. It’s communication with a strategy. This article sketches the top...
Write Awesome ‘Meet the Team’ Pages with this Interview Template

Write Awesome ‘Meet the Team’ Pages with this Interview Template

by Jeremy Minick | Dec 4, 2017 | Branding, Dominic de Souza, Latest Articles

Most people are awesome in person. We love to talk about ourselves, just ask us. But ask anyone to write up a bio, or write up a ‘Meet the Team’ entry for your website? It’s hard to to communicate in writing, unless you’re an English major. So...
Meet Dominic de Souza: Brand Specialist, Designer & Creative

Meet Dominic de Souza: Brand Specialist, Designer & Creative

by Jeremy Minick | Nov 7, 2017 | Dominic de Souza, Latest Articles, Meet the Team

About Dominic: Name: Dominic de Souza Role: Branding & Visual Design Archetype: Sage, Creative Favorite Podcasts: Everybody Hates Marketers Storybrand Content Inc What is something small business owners have to deal with that you want to fix? One of the core...

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