by William Skuba | Aug 20, 2018 | Latest Articles, Marketing & Strategy, William Skuba
If you had a sudden gift of a $1,000 ad budget, would you know how to spend it? Would you know how to spend it effectively? If you are a small business owner looking to market your business online, then you’ve already considered (or are considering) paid advertising....
by William Skuba | Mar 23, 2018 | Latest Articles, SEO, William Skuba
In your personal life, you have a reputation. We all do. We have something that we’re known for, that is how other people see us and describe us to others. “This is William, class of ‘18.” “This is William, he works in marketing.” “This is William, Peter’s friend. No,...
by William Skuba | Oct 7, 2017 | Latest Articles, Meet the Team, William Skuba
About William: Name: William Skuba Role: Director of Marketing Archetype: Ruler Favorite Podcasts: The Jordan B Peterson Podcast What is something small business owners have to deal with that you want to fix? Marketing is sort of a vague term. When too many people use...
by William Skuba | Aug 29, 2017 | Latest Articles, Marketing & Strategy, William Skuba
Peter Drucker, the famous “founder of modern management,” once said: “Strategy is a commodity, execution is an art.” What he meant by that is this: Everyone and their brother will promise you “the top 7 secrets to business success,” or “the 3 things I changed...
by William Skuba | Aug 17, 2017 | Latest Articles, Marketing & Strategy, William Skuba
Marketing online begins with your website. It’s as simple as that. Having a website isn’t optional, and neither is marketing. You can’t have just one, and you can’t do without. Your website is the first step in your marketing strategy, because...
by William Skuba | Jul 26, 2017 | Latest Articles, Marketing & Strategy, William Skuba
In the classic movie Field of Dreams, Kevin Costner hears a voice that says “If you build it, they will come.” He takes this to mean that if he stops growing corn on his Iowa farm and builds a baseball stadium instead, then people will come to watch the games, simply...
