Want to break into the insurance restoration and insurance roofing market?
Lawrence Urgo, owner of Allclaims Pro, a public adjusting firm based in Virginia, outlines the process for breaking into the insurance restoration market as a roofing company.
Listen to this episode to understand why so many roofing companies and customers are skeptical of the insurance restoration industry, and learn why that skepticism is unfounded and inaccurate. Get an outline of the steps you need to take to break into the goldmine of opportunity that is the insurance restoration industry.
Lawrence Urgo is the owner and founder of Allclaims Pro, a public adjusting firm licensed in VA / WV / & NC. Larry broke into the insurance industry by accident and quickly realized the profitability and scalability of the insurance restoration industry. He started his public adjuster company in 2015 and was able to quickly go from 0 to well beyond 6 figures. In this episode, he sheds light on how roofing companies can break into the insurance restoration market which is a goldmine of opportunity.
[10:54] How Larry Urgo got into the roofing industry
[15:50] Discovering the profitability of canvassing in college
[20:44] Why homeowners need someone on their side when dealing with insurance companies & the importance of public adjusting
[24:37] The importance of sales experience in your roofing company
[27:43] Starting a public adjusting firm
[29:54] Why roofers need to have an open mindset when it comes to insurance roofing
[32:43] Why roofers are skeptical of the insurance restoration industry
[35:53] Building trust over skepticism
[41:38] Benefits of insurance restoration roofing vs retail roofing
[46:27] Maximizing profitability through sales & upsells in insurance roofing
[48:30] How retail roofers can get into insurance roofing
[50:55] Should roofers navigate the insurance process alone or work with a public adjuster