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Minick Law

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Minick Law, P.C.

Challenge: Minick Law, P.C. has long had its sights on being one of North Carolina’s leading criminal defense firms.

Solution:  Working alongside Enable for many years, the firm decided at the beginning of 2018 to fully commit itself to becoming NC’s go-to DWI firm.

Impact: Through a strong website design and an SEO commitment to DUI as the primary practice area, Minick Law has become the clear leader for DUI Defense in the Tar Heel state.


The main goal was to generate more cases for DUI / DWI Defense and Criminal Defense in several major cities throughout North Carolina. 

Website Visitors

12mo: 21,953
Now: 23,547

Conversion %

12mo: 1.3
Now: 1.9

Page 1 SEO Rankings

12mo: 815
Now: 878

Minick Law now has top results for variations of “DUI Lawyer” in 8 office locations.

Total Leads

Previous Year: 303
Last 12 months: 417

“The Enable team has taken our law firm’s website to the next level.

We have been working with them for over 2 years and are continually impressed by the innovation and dedication of Enable.”

James Minick


Minick Law wanted the freedom to choose their cases. 

They needed a marketing strategy that made it easier to get found and convert high-value leads.